More Blogger Tips

August 23, 2007

I came across with this article entitled "How to Become a Professional Sponsored Post Writer" written by Mumsgather and I believe this would greatly help you in your endeavor of becoming a professional blogger.

Top 11 Dos and Dont’s:

1. Treat it professionally and not just something you do on the side. I take writing paid posts very seriously. I always read the advertisers’ requirements, visit their websites and try to write a good review to match those requirements based on the information available on the site.

2. Do your homework. Do some research like visiting similar sites or checking up some terms used. Do a google search to find out what comes up tops for certain keywords. In other words, do your homework before you write your review. Give it lots of thought and research.

3. Write a professional “press release”. Don’t bluff. To me a good review is like writing a press release on behalf of your client the advertiser. Its a review of the product or service available at their site. Don’t bluff by endorsing a product you’ve never even used before by saying “I’ve used it and its really wonderful.” Thats unethical and unprofessional. Just say “This site has this product that ….” To me, a good review is like writing a professional press release.

4. Never ever copy and paste. Not from the advertiser’s site and certainly not from competitor’s sites or other paid post writer’s sites.

5. Don’t apologise for writing paid posts. I’ve seen these too many times. Many bloggers apologise for writing paid posts. Sometimes they say “Please bear with me. Once I start a new blog, I won’t flood it with paid posts.” And when they start a new blog, they once again flood it with paid posts. To me apologising means you don’t believe in what you do. You think that paid posts are terrible for a blog but you do it anyway for the money. I believe in what I do. I believe that its not easy to write a sponsored post. You have to maintain your blog well, make sure you fill it up with good content so that you achieve higher rankings. You need to manage your time well because it can be time consumming and encroach on your personal life and time. You need to do your homework as what I’ve mentioned above. To me your blog is like a cyber real estate. Its really nice to grow it and turn it into something worthwhile but its not easy to do that. It requires WORK. Once you have done all that WORK (and its a continuous process), I don’t see whats so bad or wrong to write posts for advertisers who wish to pay you to write a review for them. Its a win win situation. Advertisers benefit from your link (the higher your rankings the more worthwhile your link is), the traffic and channeling of search engine results towards their pages and they don’t mind paying you for that. The blogger benefits by being paid and the satisfaction that comes from writing a good post.

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